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Month: July 2007

Google Deception Case – ACCC Case

Google Deception Case – ACCC Case

Google Deception

Ask yourself: – “Now how many times have I clicked on a Google advertiser in the AdWords section and thought it was an organic result?”

This is what the Australian Consumer And Competition Commission have just launched a case against Google, (the first government body to do so), to find out.

Case facts
From the ACCC’s site, information about the case cites an Australian publisher Trading Post Australia Pty Ltd using the names of two competitors in localised AdWords campaigns, (“Kloster Ford” and “Charlestown Toyota”).

This, in it’s simplest terms is a case of Passing off, an advertiser using trademarks and trading names to attract business through deception.

In addition and in a seemingly unrelated statement:-
“Google, by failing to adequately distinguish sponsored links from ‘organic’ search results, has engaged and continues to engage in misleading and deceptive conduct” the Australian Competition and Consumer Commission (ACCC) said.

Thinking
By asserting Google is deriving advertising revenue’s from cases where it knows passing off is taking place, the ACCC are effectively attempting to shift the duty of care, hoping to reveal the entrails of Googles’ advertising, targetting and information management stategy in the process.

Chances
It’s a wide ball.

The ACCC statement for bringing the action is spurious and without foundation.

Intent
Does Google derive income in the knowledge advertisers are passing off?

Remains to be seen.

The case has an initial hearing on August 27th.

details

Alastair Campbell Diaries

Alastair Campbell Diaries

Red hood
Fit firmly in the “don’t accept sweets from strangers” category.

Avid
Watched right up to the point where Campbell started talking.

Thanks
Thanks the beeb.
When I need guidance.
I know where to look.

New 7 Wonders

New 7 Wonders

THe first global election.

Here’s the New 7 Wonders as voted for by you.

Rome – ColosseumIndia – Taj MahalBrazil – Christ the RedeemerJordan – Petra

Mexico – Chichen ItzaPeru – Machu PicchuChina – Great Wall

The government’s broadcasts to the effect of getting elected seems to have worked.

I’ve been to most of these wonders.

Wander
Rapa Nui is 50 40ft porous statues on a island 2,000 miles in the pacific.
The permanent population of the Easter islands is 3,791.

If you compare that to India, it’s not surprising they didn’t get it.

Never at Sea
The Nazca Lines in the western Atacama desert portrays illustrations only visible from directly above.
Virtually useless when wandering the dryest desert on earth, testament to the wacky stuff they got up to over there using stones.

Alan Johnston

Alan Johnston


After the pictures of with the explosives, I saw Alan Johnston being blow to pieces as a monumental chitty to the lawlessness of the west bank.

A would-be coup surely for those seeking to negatively leverage the current precarious situation in the west bank.

Cake & eat it
It’s obvious Johnston had a groundswell of support over there, like the democratically elected Hamas government, he was popular with the people.

Israel and the west are going to have to wait for another excuse to de-stabilize the region further.